Saturday, May 21, 2005

May 21 idea generation session

May 21 idea generation session

Criteria: Resonates with target market, catchy, adaptable to different channels, not gloom-and-doom.

- It’s Down the Street
- When you see it, you understand.
- “Empty stomach can’t lead America’s future”
- No stomach should be empty
- No one should be starving
- They’re Hungry
- Help the Hungry
- Our Kids shouldn’t be hungry
- Reaching out is easy
- Eating is Fundamental (UN Reading Is Fundamental)
- Eating one meal at a time (taken)
- It Hits Close to Home
- …Has a voice….
- Tote bag/necklace for physical item
- You’re never far away…Only one click.


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