Saturday, May 21, 2005

May 21 idea generation session

May 21 idea generation session

Criteria: Resonates with target market, catchy, adaptable to different channels, not gloom-and-doom.

- It’s Down the Street
- When you see it, you understand.
- “Empty stomach can’t lead America’s future”
- No stomach should be empty
- No one should be starving
- They’re Hungry
- Help the Hungry
- Our Kids shouldn’t be hungry
- Reaching out is easy
- Eating is Fundamental (UN Reading Is Fundamental)
- Eating one meal at a time (taken)
- It Hits Close to Home
- …Has a voice….
- Tote bag/necklace for physical item
- You’re never far away…Only one click.

Friday, May 06, 2005

You have to go to to post...

Sorry about the trouble getting in M and K...I will get to the bottom of it.

Here are my umbrella ideas:

1) "Come to the table" - this is a catch phrase and a call to action rolled into one. The network could use it to ask donors to join the cause, with the ring of what's behind the cause captured in the phrase. A table can be set in any fashion anywhere...this would work for disaster situations as well as an urban or rural setting...Imagery would be easy to create.

2) "Everybody Eats" - The sense here is that the need for food, the need to eat, is ubiquitous. A working poor person has the same nutritional needs as someone who is flush with cash. No group is favored or excluded, the cause of hunger relief is de-politicized. The phrase also works as a commitment, as in we in the network are determined that everyone will be fed.

I would be willing to adopt a Timothy White photo for the campaign, as long as the celebrity was dressed like Marie Antoinette.


Thursday, May 05, 2005

I am in...

Happy Cinco de mayo! Ideas to come...