Thursday, May 05, 2005

I am in...

Happy Cinco de mayo! Ideas to come...

4 Comments:

At 12:21 PM, Blogger mary g said...

This is a test MG

 
At 12:37 PM, Blogger mary g said...

BLOG THOUGHTS 5-5-05
 Come together
 Race to End hunger – finish line water bottle, banner, bandana…
 Nascar celebrity – race to end hunger
 CHALLENGE yourself – challenge to end hunger…
o Challeng-her
o Yes we can
o Take the hunger challenge
o Do one small thing – pay it forward.(this is used by the hungersite and idea of Kelly's)
 “IMAGINE” – Showcase ‘ordinary miracles’
 Appeal to Moral compass…What is hungry?
 Create a household ‘hook’ moment…eg; fonzi ‘aye’
 CHOICES…
o End hunger
 Improve education…the future
 Reduce disease
 Reduce crime
 Reduce taxes that pay for social services…
 Use ‘Mystery’ – secret world…see FILM NOIR ‘characters’
o Look normal..not know they go hungry (working poor) could be the person bagging your groceries…
 One story – kids
 One story – seniors
 One spot – women
 Make it cool or at least accepted-dignified to take food donation…pride to eat healthy…
 Basic theme…LOVE – beatles music…all you need is love
o All actions bounce from love
 Point of view – thru the eyes/stomach of the hungry?
o Thru eyes of the volunteers…
 Music is the universal language – partner with celebrity musician compose/perform hunger song…Lyrics
 Give A2H a mascot/personality like Smokey the bear or Ronald McDonald
 PLOP PLOP FIZZ FIZZ – partner with alka-seltzer to promote RELIEF from hunger…implication that your help can provide relief to the hungry – support your local food bank…give today …website/800 # tag run the duration of the spot or print…space
 Give hunger a Break - They deserve a break…tie in to mcd’s..break today…
 The holidays are about family and children
o Focus on kids for awareness –see their ‘aha’
 Care to share…Kids – do you know what I learned in school today? Caring and Sharing. Mom, can we share our time and money to help our neighbors who are hungry?…

 
At 12:50 PM, Blogger Loren Charboneau said...

This is a 2nd test...

 
At 3:40 PM, Blogger Loren Charboneau said...

1. End Hunger - contributing $1.00 helps feed a family for a week.

2. Join the "end hunger" club: By contributing your time or money this family (picture of family or kids) will be not go hungry tonight. Act now and by calling 8xx-xxx-0000 or visting A2H...

3. Believe and join the movement to end hunger

4. Hunger has a face...we need your help...

5. The hunger problem is real...join the fight to end hunger.

 

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